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How TuPase Optimized Its International Expansion with Openbiz

Three years ago, Sebastián Fernández, CEO of TuPase, faced a common challenge for fast-growing companies: scaling operations internationally in an efficient and hassle-free way.

TuPase connects gyms and fitness centers with corporate clients and employees across five Latin American countries. Operating with over 16,000 active users and partnering with more than 800 fitness facilities, the growth potential was massive, but it brought significant administrative and tax complexities.

The Problem For every new market they opened, they had to incorporate a new local entity. This created a heavy administrative workload that complicated scaling and managing finances efficiently.

The Solution Registering a US LLC through Openbiz was the strategic turning point that removed these expansion barriers.

Key Results & Impact:

• Operations Centralization: Managed their regional presence across multiple countries through a single corporate entity.

• Time Savings: Drastically reduced time spent on bureaucracy, redirecting efforts toward core business growth.

• Seamless Expansion: Launched new markets faster and with greater agility.

• 100% Remote Setup: Secured an Employer Identification Number (EIN) and US business bank account without traveling.

Incorporating in the United States gave TuPase complete control over revenue and expenses from one centralized hub, streamlining their accounting, legal, and strategic operations across LatAm.

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